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Nike Shoe Recipe For Success

At present, Nike rank first of the sports brand in the world (by brand value). while among many competitors in the sports brand camp, Nike is only a young man,a latecomer. NIKE brand was established in 1972, havee stablished more than four years. Nike Air Max 2009 And we look at several sports brands ranking before such as Adidas and Puma which have been established in Germany in 1948; UMBRO established in 1924; Converse founded in 1908; Reebok is earlier, established in 1895. Why young NIke global sports brand within less than four years? How to defeat those strong competitors with a long history ? I think there are three magic wand that is most worthy learning.

Nike focuse on technical research and development. In 1972, after Phil Knight and Bowerman invented Nike shoes, and did not immediately have a good effect on the market. Until one Sunday morning in 1975, Bowerman found a kind of iron oxide rubber in the baking waffle mold , then made out a new type of sole. The small round pin on this “waffle” type rubber soles makes Nike more flexible than other popular soles on the market. This seemingly simple product innovation at first maked achievements of the Phil Nike and Bowerman in career. These shoes were greatly welcome to the athletes, thus, with the market conditions turning to better, this shoe sales in 1976 reached $ 14,000,000, whereas before this year the sales of 830 million dollars, in 1972 the sales was only $ 2,000,000 . Precisely because of this origin on the market and the same emphasis of many competitors, make Nike become a brand focused technology research and development. Since then, Nike elaborately
research and develop new products, and many of the products are most innovative and most advanced in the market. Moreover, Nike pay attention to the development of ergonomics and bionics such areas, the design style of these products is often based on different foot type, weight, running speed, training programs, gender and different level of technology. This product is designed more in line with consumer needs, not only function in line with movement,but also safety and comfort more in line with consumer demand, many products can even improve the athlete’s sports performance. Currently, Nike invest yearly 4% of its sales revenue in R & D , which makes Nike sports products in many areas maintain technological superiority, thereby ensuring competitive advantage of its products and brands.

Nike emphasis on the core spirit of the brand building. Nike founder Bill Bowerman once said: “As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop.” Such Core spirit of brands make Nike sports products focus on the market and service for athlete needs.

Nike focus on learning and reference. Nike started to rely on innovation and large-scale R & D investment to maintain technological leadership. But the real driving force promoting Nike into the forefront of U.S. market is not innovation but not the counterfeit product. When Nike has been growing with a certain amount of time, Nike chosen a model of Adidas as imitation products,as result counterfeiters beatinventor.

Furnishing Your Bird Room-4 Must-haves For A Fabulous Home Aviary

So you’ve decided to share your home and your life with a bird. You’ll spend many happy hours together and form a bond that needs no words. Your bird will depend on you to provide a space that is the best that it can be in every way. Here are 4 things that will make your aviary a place that both you and your bird can enjoy.

A Safe and Spacious Cage—One of the most important things to have is a place where your bird can be kept safely. A stainless steel cage is one of the best investments you can make.

Yes, initially it is more expensive than cages made of other materials, but it will last, making it cost effective in the end. Stainless steel is also safe for birds and easy to clean.

Proper sizing is crucial. A cage that is too small is similar to making a person spend its entire life in a closet. And just like a person, a bird’s mental and emotional health can suffer because of cramped quarters.

This space for your bird, even though enclosed, should be big enough for it to fly, tall enough for it to move to several different levels, and spacious enough so they are not forced to defecate in the food and water dishes.

Safe Play Area Outside the Cage—-It is important to let your bird fly free for several hours each day. This will give you and chance to interact one on one, and keep their wings healthy and strong.

Having a designated play area will keep your bird engaged in activities that are safe, and focus attention on toys that designed for it. This lessens the chances that it will chew on or damage things that it shouldn’t.

Include perches, brightly colored toys, and swings with bells. Foraging toys are great for keeping your bird engaged. Be sure to check the condition of toys frequently to make sure they are safe. Rotate toys both inside and outside of the cage so that your bird doesn’t get bored.

Low Maintenance Decor—Encourage yourself to spend time in the room by furnishing it with comfortable sofas and chairs. Choose covering that can be wiped clean, vacuumed, or washed to keep dust and dander levels to a minimum. Choose flooring that can be thoroughly cleaned (linoleum, tile, or wood) and window coverings that hold less dust—vertical blinds, shutters, or shades.

Using furnishings that encourage you to spend time in the room will help you foster a strong relationship with your pet. And studies have shown that happy pets (and people too) live longer, healthier lives.

Air Filtration System—Most home filters that are a part of the heating and air conditioning systems are not designed to adequately handle the additional particles that your feathered friend will produce. That is why an air cleaner in your room is a must.

Dander, feathers, and dust can remain airborne which means both you and your bird are forced to breathe in air that is filled with particles, both visible and invisible. Because avian air passages are so small, it doesn’t take much to clog them. And clogged air passages often lead to disease and infection which can greatly reduce the life span of your bird.

Using a HEPA (or high efficiency particle arresting) air purifier will keep particulate levels low, and help reduce the airborne irritants that can trigger asthma and allergy flare-ups in humans. It will also reduce the amount of cleaning you will need to do each day.


Picking The Right Aquarium Type

Aquariums have evolved into a very popular hobby, with about millions of aquarium and tropical fish enthusiasts worldwide.

Starting in the 1850s (when the predecessor of the modern aquarium were first being developed as a novel curiosity) the ranks of aquarium keeping has grown as more sophisticated systems including lighting and filtration systems were developed to keep aquarium fish healthy.

However before you can get started in the hobby you must first buy an aquarium. When you get to the pet store or specialized aquarium store you will have lots of aquarium tanks to choose from:

Metal Framework:

Most of the old style aquariums are made with sheets of glass, which are held in a metal framework. This is usually constructed of pieces of angle iron or stainless steel, which are welded together at the corners. Leakage between the glass and metal is prevented by putty aquarium cement, acrylic or silicon sealant.

Battery Jars:

Fish Globes or Bowls: This type of aquarium is useful for emergency purpose, but is not to be recommended as a permanent features. The glasses are cast in one piece and a crack, however small, may suddenly expand and cause a flood. This not only results in a loss of fishes but also necessitates the buying of a new tank, as it is impossible to repair the old one.

Also, when looking through the walls of this type of aquarium, there is distortion, which adversely affects one’s view of the fishes. Similar disadvantages apply in fish globes or bowls.


With the ever-expanding applications of plastics, it is not surprising that these synthetic that these synthetic products have been used to replace glass for aquarium. Plastics have advantage of being unbreakable, but are soft enough for the surface to become scratched. This is in time will mar transparency.


This glass-like material is available in many different colours and some very pleasing effects can be obtained by applying it to the sides to back up the aquarium. Moreover, being opaque Vitorlite will hide the wall and any unsightly wires or other apparatus behind the aquarium.


Aquarium frameworks with wood are desirable mainly for aesthetic reasons. The wooden framework however will have to be constructed from plywood to prevent warping.

The advantage of the wood lies in the fact that it can be polished, covered with upholstered rug, stained or coated with colours to harmonize with the furnishing of the room.

Benefits Of Using Bedroom Wall Lampssconces Instead Of Table Lamps Do You Want To Add More Lighting

Do you want to add more lighting to your bedroom but don’t have enough space on your bedside table ? Does your room itself even have enough space for a bedside table, let alone a table lamp. If the answer is “no”, then you’re definitely in luck. To solve both of those problems, you can use other lighting solutions such as bedroom walls lamps or bedroom wall sconces. These light fixtures are often mounted up high on walls so they don’t take up room and they tend to light up the room even better than traditional lamps. Let’s take a look at the benefits of these bedroom wall lamps/scones and how to install them easily.

There are many benefits for having bedroom wall lamps or sconces, these include:

– No cords – there are no loose cords hanging out.

– No power outlet required – these fixtures often use power sources that are located inside the wall which makes your general power outlets free for other devices or appliances.

– Easy to locate switches – No longer will you be fiddling around to find the on-switch of a lamp in the dark. Wall lamps or sconces have separate switches that can be located within arms reach.

There are two types of these wall lighting fixtures. They either come in as regular mounted bedroom wall lamps/sconces or as the mounted swing arm lamps. To determine which type of wall lighting is best for you, it all comes down as to what you are going to use it for? If you want to light up the room to create some ambiance, then I’d suggest you purchase the regular mounted bedroom wall lamps/sconces. These are either mounted right against the wall or extend out by a few inches from the wall. The main reason you should be purchasing swing arm lamps is if you wish to read (or similar tasks) at night in the comfort of your own bed. These swing arm lamps often extend out to about 13-inches in length and they’re able to swing in any direction to adjust the lighting; Which is very handy when reading a book.

The process of installing wall lamps or sconces will require you to hire a licensed electrician for quality assurance and safety precautions. There are five steps involved:

Step 1. Planning Stage: Determine the locations of the lamps/sconces by marking out on the wall. Locate the nearest power source and mark how the wiring is going to run along the inside.

Step 2. Ensure Safety: Disable the power supply on the circuit breaker. It’s also important to find any hidden wires, so I suggest using a voltage detector along the marked areas of the wall.

Step 3. Drilling/Cutting Holes: Using a drywall saw, cut out the marked out holes for the lamps/sconces in the wall.

Step 4. Wiring: From the power source run the wires to the light switch hole. Next, from the light switch run wires to the holes for the lamps/sconces.

Step 5. Installing: Install each of component into it’s respective hole including any mounting pieces. At this stage, the wires should be connected to the electrical box knockouts. Finished!

Now when installation is complete, all that’s left is testing out your new lighting fixtures. As mentioned earlier, there are some steps that may be a little difficult for some people to do so it’s important to gain some assistance from professionals.